Aries, one of the most convenient and tastiest places to have lunch, opened a coffee shop that surely was a very much expected point in the business center. The major part if not all of the Aries’s customers that are the same (potential) customers of Coffice are the office workers so it’s pretty obvious how and why we did the naming. As for the logo, we made “a cup of coffee” with the first “c” and “o” letters because we too agree with #butfirstcoffee mindset. The main colors of the brand are yellow and black, bright and vivid like the life of a white collar becomes after a cup of good coffee (for some time at least).
