One of our working criteria is to always ensure that the visualization of the brand expresses an essence. We celebrated the culture of eating seafood in the cabanas by telling you the story of one of the 'between them. The term "Shack" designates a small wooden fisherman's house. The construction of the logo visualizes the name and its design is reminiscent of a cabin. According to the concept, the owner, who is the fisherman, will make you taste delicious wild seafood, while he only has a small restaurant and is not very wealthy. He can't afford expensive design and brand identity.
Assuming that the fisherman's possibilities are limited, he would only have practical tools to create the identity of his restaurant. Even the materials used in the design speak for it. He himself sculpts the shapes of the fish he used to catch and the fonts of the names and makes stenciled illustrations for the design of his small restaurant.
In addition to this, you need to know more about it.
The zest of The Shack brand lies in the variations of the compositions created by twisting the fragments and changing the colors of the illustrations. The brand identity packaging falls into two categories: colored packaging, main packaging and fluorescent black packaging, high-end packaging. The black premium packaging conveys the idea of the nocturnal sea. Blue and red were chosen as the brand's main colors, indicating deep sea and cooked seafood.
The Shack, located in Abu Dhabi, concludes the overall vibe of the sea spirit and freshly caught seafood in each of its branded elements.
