While working on the redesign of Play City, we were challenged to come up with a new identity and logo.
The redesign includes all entertainment services, not thematically related but acting in harmony with each other in a single concept.
The redesign includes all entertainment services, not thematically related but acting in harmony with each other in a single concept.
The basis of the main concept is the visualization of icons created in an isometric space. The feeling of dynamism is expressed by the scribbles.
Combining images with people and vector graphics in posters creates a connection between the real world and the game world. A unique color spectrum has been created for each service so that each time you combine new services , you get a new spectrum of colors.
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