MØS is a Nordic restaurant located in Moscow that showcases Scandinavian cuisine, traditions and philosophy. Before taking up this challenge, we immersed ourselves in this philosophy and transposed all its essence into the MØS brand.
The main approach of the Nordic is all that is natural - expressed in healthy food, a bright and comfortable interior and a healthy lifestyle. The composition of the brand's identity is therefore made up of elements taken from nature itself. The more we immersed ourselves, the more we grasped the essence of the brand in the Nordic direction - minimalism and simplicity without any complications.
By stylizing nature in the design, we have achieved four main variations in the use of the brand identity: the belt, the free composition, the pattern and the large simple element. By placing them on the brand's media in a minimalist way, we played with the compositions, giving them different layouts and keeping them as simplified as possible. Technically, we have made the elements of the brand flexible and able to be used as a motif or as a large fragment, without violating the spirit of the identity.
One of the main elements of identity is black and white, the colors in which the mark is maintained.
Keeping Nordic minimalism in every detail, even the tableware has been specially designed for the MØS brand. By generalizing all specifications, this brand works successfully, is featured in many publications and has become a unique, memorable and appreciated place by customers. By celebrating Nordic style, MØS restaurant has grown into a brand with strong character with its own traditions and a simple perception for people who appreciate the value of nature and a healthy lifestyle.
