We were commissioned by a passionate innovator to create a new brand and develop a packaging design for a new dog toothbrush project. According to statistics, 80% of dogs worldwide show signs of periodontal disease before the age of 3, which, if left untreated, can create a number of systemic diseases involving the kidneys, liver, the heart and lungs. Maintaining good oral hygiene is much more difficult for a dog than it is for a human, as dogs do not appreciate this experience and do not value proper dental care. The product is a revolutionary "do-it-yourself" brushing stick for dogs that perfectly adapts to the dog's chewing behavior and anatomy to encourage natural teeth cleaning. He turns the nasty routine into a game.
In addition to this, you need to know more about it.
The name of the product had to be linked to its most obvious characteristic, namely the hair. So we found the inventive, unifying and descriptive word "Bristly". It fits perfectly with the product: a natural rubber toy covered with hair grooves which are the main tools for brushing the puppy's teeth. The logo was then developed to illustrate the process itself: the pictured dog chews the stick happily, which describes the main idea of the product, namely the interactive and "do-it-yourself" toothbrushing procedure.
The dog kennel emphasizes the warm, homey atmosphere and conveys feelings of security and care. We designed the flat pack with a volume visualization effect to help the manufacturer keep the cost of the pack to a minimum and make the product affordable. This packaging solution allows for the use of less paper and has the functional and emotional advantages of the product.
